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It Is Interesting

Interesting tools for websites, search, and digital growth

It Is Interesting is a growing collection of practical tools designed to uncover hidden issues, missed opportunities, and useful insights most website owners never see.

Start with the free SEO audit, then explore more tools and insight pages as the platform expands.

Clear tools. Useful findings. Interesting things worth noticing.
Featured Tool Preview
SEO Audit Snapshot
SEO Score
72
Strong
PageSpeed
48
Needs work
Technical issues found 14
Missed traffic opportunity 1,240/mo
Revenue upside £2.1k–£4.8k
Built to surface useful findings quickly, clearly, and in a way people can actually understand.
Why this exists

A better home for useful website insight

Most tools either overwhelm people with raw data or hide the useful part. This site is built to show what is actually worth noticing, what it means, and where the opportunity is.

Tools

Start with the live tool, then expand from there

The site is designed to grow into a collection of tools and pages that uncover interesting things about websites and online performance.

Live Now

SEO Audit Tool

Analyse a website for technical issues, missed traffic, competitor gaps, and revenue opportunity from one clear report.

Technical checks Included
PageSpeed analysis Included
Competitor benchmark Included
Open SEO Audit
Coming Soon

PageSpeed Analyzer

A focused tool for speed, Core Web Vitals, and performance bottlenecks.

Coming Soon

Content Gap Finder

Discover missing topics, weak content areas, and strategic gaps.

Coming Soon

Internal Link Visualiser

See structure, weak internal linking, and where authority is being lost.

What you will discover

Practical findings, not vague metrics

Technical issues

Find structural problems affecting rankings, speed, and site quality.

Traffic gaps

See where missed rankings could be turning into missed visitors.

Competitor advantage

Understand where competing sites are outperforming yours.

Interesting patterns

Surface the findings that are genuinely worth noticing and acting on.

Start here

Start with the audit

Run the free SEO audit and uncover the issues, gaps, and opportunities hiding behind your current performance.

Run Free SEO Audit