Who this could suit
- Small-business owners reviewing their own site
- New websites preparing to launch
- Businesses getting traffic but too few enquiries
Free resource · A practical review of the basics that make a website easier to use

Use a straightforward website checklist to review clarity, trust, mobile usability, calls to action and other basics that can affect enquiries or sales.
A website can look polished and still make simple tasks difficult. Visitors need to understand what you do, whether you are relevant to them and what they should do next without having to work it out for themselves.
The checklist is designed for a practical self-review. It does not replace specialist technical, accessibility or SEO testing, but it can uncover common issues that are worth fixing before spending money on more traffic.

Work through the most important customer-facing areas first. The aim is to identify friction rather than to redesign everything.
Do not try to fix every small detail at once. Record the issues that could stop a visitor understanding, trusting or contacting the business, then rank them by likely impact and effort.
After the obvious fixes are complete, measure whether enquiries, calls, form completions or sales improve. That is more useful than changing the site purely because a checklist item exists.


Review the basics that support a stronger business.
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